ABOUT

Drinking a Coke means choosing a feel-good beverage, and lifting your spirits. However, Coca-Cola is more than a bubbly beverage; it exemplifies "happiness in a bottle".

Likewise, trexi is more than just a trendy toy - it's a unique 3D canvas ideal for self-expression.

Coca-Cola and Play Imaginative are calling for designers who can express their passion for design and for the Coca-Cola brand by way of their unique art styles. Using the trexi figure as a canvas, the challenge is to depict their own personal definition of happiness creatively, and show the world what their vision of "A Better Tomorrow" looks like.

Designers from various parts of the world submitted their work online through a call for submissions, and only the top 15 emerged winners in the global online poll for the best use of expressing their passion for design and for the Coca-Cola brand.   Entries were judged by a combination of public voting as well as the judges’ choices.

The winners' works are part of a brand new "A Better Tomorrow" trexi series alongside 10 of today's most celebrated character designers such as Tokidoki, Colorblok, Cupco and Mad Barbarians.

A BETTER TOMORROW x BALENO

Here are some shots of A Better Tomorrow merchandise in stores!